I beseech you says some Bibles. Others say I urge you. In Greek the word can be used to earnestly appeal, invite or even summon together: but in context it is an action word set in the present pointed at a person and demanding something.
Two things here; firstly you usually don’t ask (or urge) for something that isn’t happening. For example I no one has ever told me “Rey, I urge you; I beseech you. No, I beg you–please have some pizza!” You don’t need to ask; I will eat it.
I’ve spent many a superbowl Sunday with friends with no knowledge of the game but there in thanksgiving of God for enabling men to design. And I would happily cheer for both teams raising my pizza-greasy hands: touchdown!
So Paul is urging for something that isn’t being done.
Secondly, sometimes requests questions (especially the urging ones) sound as if they’re coming from a position of weakness. Like when I kept asking my wife if I could get an iPod–I urged, I beseeched but I had no power over the situation: she wouldn’t yield.
But Paul isn’t some poor Hebrew soul, begging esteemed Roman gentiles citizens who look down their classical noses . This is not the beggarly urgings of a weaker individual—this is the strong, demanded, request of the one set apart as an apostle, the servant of Jesus Christ (Head of Creation ), to carry the Gospel of the Eternal, Omnipotent, Righteous, Merciful and Living God. Snap to attention and listen!
So therefore, by the mercies of God Paul the apostle strongly demands for this thing to be done.